Great web design
Today, now that bandwidth limitations have been greatly reduced and multimedia content is everywhere, great web page design has become a way for small companies to level the playing field and compete on par with much larger rivals. In my experience, as we have developed better and better websites over the years, our customers' customers continually give positive feedback (and their business!) to companies that have made effective use of their design.
The simplicity and ease of use have allowed a single company to capture half of the market share of the entire search engine industry, and catapult them to market leaders and innovators in many other areas and catapult them to market leaders and innovators in many other areas want), and less is more.
Part of keeping your site clean and easy to use is simple, intuitive navigation. Many times in my online browsing experience I have come across websites that have a beautiful homepage, and then completely change the design on their inside pages. Menu items that were clearly outlined across the top have now moved to the left hand side, or have disappeared altogether. I have no idea how I am supposed to progress through the site, and in fact I can get lost altogether on some pages.
I have found that a much better approach is to use clear, consistent navigation. This means that the links to your various pages should appear in the same place and in the same order on every page on your site. If you have many pages for your users to navigate, a drop-down menu can be a very effective tool. Everyone is used to clicking or rolling over a menu at the top of a program like Microsoft Word and have a menu drop down from there. If your website allows them to navigate in the same way, you keep the experience consistent and help users to get around your site with ease.
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